So what is an IllumineNation Advocate and how do I get in?

IllumineNation Advocates are a community of people that share a love for the outdoors and play their part in making it more accessible, sustainable and welcoming. As an advocate, you’ll help fulfill this mission, be a part of a passionate community that cares about the outdoors, plus have access to exclusive Illumine perks! So what do you say?

Applications Are Open for Spring 2023

Begins February 2023

Sign Up

Perks of being an IllumineNation Advocate

  • Become part of a passionate outdoor community that gives back
  • Receive exclusive discounts and free products
  • Early access to new products
  • Get the warm fuzzies about getting outside and helping others while doing it!

What do I have to do?

  • Get outside and encourage others to do the same
  • Post once a month on your Instagram/TikTok feed to raise awareness for our nonprofit partners that are making the outdoors more accessible, sustainable and welcoming
  • Commit to at least 3 months as an IllumineNation Advocate
    • Hiking My Feelings
    • Jacob's Chance
    • James River Basin Partnership
    • Keep Virginia Cozy
    • Beyond Boundaries
    • Rivers For Change
    • Breckenridge Outdoor Education Center
    • Wild and Free Mamas
    • Be Well Initiative
    • Dogwood Canyon
    • Wild Virginia
    • rvaMORE