Your purchase of our adventure inspired apparel helps build outdoor communities that give back!

Welcome to Paradise

For the month of October we've partnered withThe Dogwood Canyon Foundation on this limited edition Welcome to Paradise Collection. They're on a mission to promote and protect the natural environment of the canyon's wildlife and plant life, all while educating and sharing it with others. 20% of all online store sales this month will be donated to raise $1,000 for their nonprofit.

Shop Community Favorites

Together we've donated $33,242.47 to help our nonprofit partners:

  • Remove 101,200+ lbs Of Trash

  • Impact 14,394+ Individuals

  • Offer 760+ Outdoor Programs

Adventure Days Collection

We partner with nonprofits to make the outdoors more accessible, sustainable and welcoming!

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Illumine Collect Adventure Apparel - Jeremy Lux

Why Illumine

For years, I was lucky enough to travel, meet new people and experience the world in ways I couldn't imagine. All because of my love for bikes and the outdoors.

In 2017 I decided to help others experience the same thing by starting Illumine, but I knew I couldn't do it alone.

The mission was simple - make adventure inspiring apparel to build outdoor communities that give back.

Now 6 years later we've donated $33,242 to nonprofits that are making the outdoors more accessible, sustainable and welcoming.

Find what inspires you and help make an impact while doing it. Together we can make a difference.

Here's to your next adventure!