Made for trail days, road trips, campfire hangs, and helping more people feel welcome outside.

The Community Collection

Good gear, a real story, and a nonprofit worth showing up for. Each limited-run collection gives 40% of sales back to the partner behind it.

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Shop Essentials

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Life in Motion: Stories From the Outdoor Community

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Together, we’ve donated $52K+ to outdoor nonprofits doing work like:

  • Remove 101,200+ lbs Of Trash

  • Impact 14,394+ Individuals

  • Offer 760+ Outdoor Programs

We support nonprofits that care for outdoor spaces and help more people get outside.

Illumine Collect Adventure Apparel - Jeremy Lux

Why Illumine

For years, bikes and the outdoors gave me more than I knew how to explain at the time. Places to go, people to meet, and stories I never saw coming.

In 2017, I started Illumine because I wanted more people to experience that feeling. The idea was simple: create outdoor-inspired apparel that brings people together and gives back to the communities and places that make adventure possible.

Nine years later, this community has helped donate $52,805 to nonprofits doing work we believe in. Caring for outdoor spaces, creating programs, removing barriers, and helping more people get outside.

Illumine is still about adventure. But more than that, it’s about the people, stories, and impact we can build around it.

Here’s to your next adventure,

Jeremy