Your purchase of our adventure inspired apparel helps build outdoor communities that give back!

MORE Trails

For the month of December we've partnered with rvaMORE on this limited edition MORE Trails Collection. Since 2005 they've build over 75 miles of mountain bike and multi-use trails in the Richmond Virginia area for all to enjoy, providing over 15,000 volunteer hours. 

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Shop Community Favorites

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Adventure Days Collection

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Hoodies

Hoodies

Long Sleeve

Long Sleeve

Tees

Tees

Get inspired for your next adventure: Listen to The Life in Motion Podcast

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We partner with nonprofits to make the outdoors more accessible, sustainable and welcoming!

  • Remove 101,200+ lbs Of Trash

  • Impact 14,394+ Individuals

  • Offer 760+ Outdoor Programs

Together we've donated $34,770.49 to help our nonprofit partners:

Illumine Collect Adventure Apparel - Jeremy Lux

Why Illumine

For years, I was lucky enough to travel, meet new people and experience the world in ways I couldn't imagine. All because of my love for bikes and the outdoors.

In 2017 I decided to help others experience the same thing by starting Illumine, but I knew I couldn't do it alone.

The mission was simple - make adventure inspiring apparel to build outdoor communities that give back.

Now 6 years later we've donated $34,770 to nonprofits that are making the outdoors more accessible, sustainable and welcoming.

Find what inspires you and help make an impact while doing it. Together we can make a difference.

Here's to your next adventure!

Cheers,

Jeremy