Blog

Eli had an awesome year. From traveling, to contests and even some unexpected injury's to deal with. The adversity couldn't keep him down and he killed his final snowboard competition of the...

Spring is here, and the tide has turned! Have you heard? We're stoked to announce our partnership with WAVES for Development. WAVES has done some amazing things during the past...

We wanted to kick off Illumine by partnering with TrailSpring for many reasons, but let's start with their story. A nonprofit with passion for mountain biking and the great outdoors. Individuals...

Earlier this year, our man Will suggested we keep a look out for a kid he coaches. Sure enough, he was right. Eli has raw talent, and huge potential to...