After a year of building and growing, we're excited to officially launch Illumine Collect. The idea started with a vision to promote and grow the action sports world in a unique way. We're passionate about it all: BMX, skateboarding, snowboarding, surfing, mountain biking; anything that involves adventure. Our goal is to offer a style for every occasion.
We're also passionate about helping others that use this lifestyle to form new perspectives and enjoy new experiences. Whether it's learning a new life skill, or cleaning up the local beach, nonprofits are using these sports to make a positive impact on someone, somewhere. That's why 20% of each purchase will be given to organizations doing exactly that.
To ring in the New Year we've partnered with TrailSpring, located in Springfield, Missouri. They're doing some awesome things, like building a community based around mountain biking, hiking, and running. More importantly they're promoting healthy lifestyles in Southwest Missouri, while practicing sustainable trail building. We're stoked to support their cause.
We want to thank everyone that's helped along this journey. Friends from Missouri to California, Maine to Florida, and everywhere in between. None of this could have happened without their backing. We're also are excited to create new relationships with each and every one of you that share our vision to inspire adventure.