From Water Junkie To Building Passionate Outdoor Brands - Making outdoor recreation more accessible for everyone with John Holdmeier from Actual Outdoors
In this episode we interview John Holdmeier from Actual Outdoors who helps make outdoor recreation more accessible by creative brand building. John grew up in Missouri and did anything he could to get on the water. As a teenager his love for the outdoors was further fueled by a job at Alpine Shop. In his college years he was a raft guide and kayaking instructor in North Carolina. It wasn't long after that he decided to turn his passion for the outdoors into a career. From product designer to brand manager and launching new gear at Outdoor Retailer, John knew the ins and outs of successful brands. With all this experience under his belt, he decided to turn his passion elsewhere by starting Actual Outdoors. Now he helps outdoor brands with all aspects of their marketing. If you've ever wondered why it's important to get your messaging right while making the outdoors more accessible for everyone then this one's for you!
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WELCOME TO THE LIFE IN MOTION AUDIO EXPERIENCE
Welcome to Life in Motion - hosted by adventure lover, outdoor enthusiast, travel junkie and founder of Illumine Collect, Jeremy Lux. On this podcast you'll find tips from world travelers, the true culture behind action sports, how nonprofits build communities around the outdoors, and more. Tune in for new guests weekly.
Life in Motion is brought to you by Actual Outdoors. They help build beautiful brands that highlight the approachable and authentic parts of outdoor recreation. Said simply - they “keep it real”. Find them online at actualoutdoors.com or on Instagram at @actualoutdoors.