How The Action Sports Translator Helps Outdoor Brands Speak Globally
In this episode of Life in Motion, we sit down with Martina Russo, founder of The Action Sports Translator. Martina shares how her love for languages and a lifetime passion for outdoor sports combined into a unique global agency helping outdoor brands authentically connect with international audiences. From translating technical gear manuals to subtitling athlete stories, her team works across 700+ language experts—all with direct experience in sports like climbing, snowboarding, and mountain biking. Martina also shares trends she’s seeing in the outdoor industry, including the rise of trail running, the shift to direct-to-consumer (D2C) sales, and navigating AI in content creation. Whether you're an outdoor brand looking to go global or just curious how language impacts adventure, this episode has something for you.
Life in Motion is brought to you by Actual Outdoors. They help build beautiful brands that highlight the approachable and authentic parts of outdoor recreation. Said simply - they “keep it real”. Find them online at actualoutdoors.com or on Instagram at @actualoutdoors.
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WELCOME TO THE LIFE IN MOTION AUDIO EXPERIENCE
Welcome to Life in Motion - hosted by adventure lover, outdoor enthusiast, travel junkie and founder of Illumine Collect, Jeremy Lux. On this podcast you'll find tips from world travelers, the true culture behind action sports, how nonprofits build communities around the outdoors, and more. Tune in for new guests weekly.
Life in Motion is brought to you by Actual Outdoors. They help build beautiful brands that highlight the approachable and authentic parts of outdoor recreation. Said simply - they “keep it real”. Find them online at actualoutdoors.com or on Instagram at @actualoutdoors.
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