James River Basin Partnership

James River Basin Partnership x Illumine Collab Available For Pre-Order Until April 13th

Fish of the James is a limited edition collection made for folks who feel at home on the river and want to help keep it wild. Created in partnership with the James River Basin Partnership, this 10-day presale celebrates the fish, flow, and life that make the James so special. 40% of every sale goes back to support their mission and the work they do for the river. Snag yours before it swims away.