Episode #248: Pedals, Passion & Purpose with Former Pro Cyclist Jess Cerra

Jess Cerra’s story is one of resilience, grit, and community. Born and raised in Whitefish, Montana, Jess never saw herself as an athlete growing up. But after an unexpected VO2 max test in grad school revealed her Olympic-level potential, she found her way into cycling and triathlon—despite starting out in gym shorts and mismatched pedals. Her career took her from Xterra triathlons to professional road racing, overcoming serious health setbacks along the way.

Beyond racing, Jess co-founded The Last Best Ride, a gravel cycling event in Montana that not only brings riders together but also funds scholarships for local students. She’s also driving innovation at Alete Active Nutrition, shaping products built by athletes for athletes.

This episode dives into Jess’s journey from humble beginnings to pro cycling, entrepreneurship, and community impact—reminding us that determination, passion, and hard work can open doors we never imagined.

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